Tthe British Olympic Organizing Olympic Committee has egg on its face. Naturally they want opening ceremonies to rival the ones we saw in Beijing and they are trying to do their best to put on an opening ceremony that will be talked about long after the Olympics end.
However in order to succeed they must follow the rule of due diligence. The asked the manager of group The Who, if legendary drummer Keith Moon would like to participate in the opening ceremonies.
There in lies the problem. Keith Moon died in 1978.
Read more to see how the manager replied.
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